In the past, SEO was just a word thrown around by people who were somewhat familiar with it. If you knew a small SEO trick, then you could easily get ranked and beat out your competition.
However, now every single person in the universe seems to be doing search engine optimization. With so many people doing it, can you still beat the competition?
What Is Search Engine Optimization?
SEO is short for search engine optimization. Every single day people use Google and other search engines to find all sorts of stuff. Usually, people click on one of the first three links that show up.
How does Google determine which sites get ranked high? Well, they use an algorithm that is designed to understand what sites are about, their popularity and many other things. SEO is all about optimizing a website to help Google learn more about it. The purpose of SEO is so your site shows up in the results when people search for services, products or other stuff that you offer.
What Determines Rankings?
Many factors can impact your website’s ranking. Content and links are without a doubt the most important.
Your content has to be written out in a way that will help it get ranked for specific search terms. For example, if you run a seafood restaurant and you have the best lobster in the town, then your current guests probably know this already. If your website is called “Larry’s Seafood: Best Seafood In Town,” then this is clear you searched for seafood. However, it’s not clear to Google that you serve lobster. A good SEO agency will learn what people are searching for and then they will use the right words and phrases to help you rank. This means they’d likely use the word “lobster” in some of your website’s content.
Content tells search engines what your site is about. We still have to show Google that your site is popular. Google tends to rank popular websites, but how do they determine what’s popular and what’s not? That’s easy because it’s all about the number of pages and websites linking back to your site. For example, food bloggers might link back to specific pages on your website, and local tourism agencies might link back to your site. Sometimes a local newspaper may write about something you serve, and then they’ll include a link to your menu via their article. When these things happen, then Google will take notice. This will likely be taken into consideration when it comes to ranking your website.
An SEO agency will work hard to try to build back-links to your website. A top agency will do a bit of outreach, such as contacting blogs that might be interested in covering your business. They’ll also find local restaurant directories and get you listed in them. There are many different ways to build links, and different methods will be used for various clients.
Is SEO Necessary?
There are companies that do well without doing any SEO whatsoever, so they might think SEO is not worth pursuing because it costs money and they don’t want to spend cash on it. However, all businesses can likely benefit from SEO, even ones that do well without it. SEO can play a critical role in your business’s future success and can help take your company to a whole new level.
The bottom line is all companies can and should use SEO. Do not ignore it because your competitors aren’t. If you don’t put any effort into promoting your company on the internet, eventually your competitors will squash you. Also, it’s a good idea to hire a professional to create and implement a customized SEO strategy.
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