When search engines don’t index your site, all your SEO efforts are in vain. That’s search engine optimization in a nutshell. Luckily, there are seven proven ways to achieve SEO success.
1) Get your site up to speed
The need for speed is the number one reason why your SEO is a failure. The telltale signs are 500 server errors that show up in the handy Google and Bing tools that webmasters use. So when you get any of these errors, you know what’s happening.
When search engines themselves are having difficulty accessing your Web pages, this means that the amount of SEO effort that you’ve managed to put in isn’t working. The bots are quite resilient in that they will keep trying but only to a certain extent. Once they’ve been attempting enough without achieving any degree of success, they’ll have no choice but to give your website a failing grade.
2) Avoid the copycat syndrome
Copying content is the very antithesis of SEO. Just like your school teacher, search bots will inevitably compare two or more pages that are identical and discard any indexation effort altogether. As a result, all identical pages get a failing grade. School justice rules even in the online world.
The same rule applies for very similar pages. Let’s say that it’s a 75% match. This is enough to sound the alarm bells. Again, all parties get the boot. So clearly, you’re not achieving any amount of SEO success here.
On the other hand, your SEO is getting somewhere when the web crawlers start to see real signs of uniqueness on your part, like genuinely unique content, headings, and titles. Achieving this kind of SEO glory often eludes e-commerce sites by virtue of their identical descriptions for products.
3) When specific changes are bad for SEO
Be very careful about updating your site design and architecture. Web crawlers double up as sentinels at beginnings and ends of your messages and anything in between. So once previous correlations or logical relationships disappear, the smart bots start to wonder what’s happening. In return for this perceived hocus pocus, the bots don’t just spit out warnings. They are quick to issue a demotion just like your boss does at work. So in spite of all the bleeding edge SEO on your part, your website is still going nowhere.
Let’s say for instance that your web designer has decided to move the text within an image grid just because it happens to look more appealing that way. Such an innocent move is enough to impact the SEO of your site in a negative manner. The bots are looking for the meat of the message and all of a sudden it’s not there. What do you think they will do?
4) How new URLs can affect SEO negatively
Of all the sites, the E-commerce platform loves to make updates to the URLs the most. This is often done to economize on space and text or in response to changing product data. However, if you look at this from the SEO perspective, these changes present the bots with a multiple choice question. A) Do they index the old site? B) No, the new site; C) Index both A and B; and, D) Index none of the above.
So the question for you is, are you willing to take the risk which can affect your site’s SEO in one way or the other? Or would you rather not take chances at all? The smart SEO expert will know what to do in this case. Go figure.
5) How deletion or redirection presents virtual spiders with an SEO conundrum
When your webmaster loves to delete pages or redirects, this can also have a negative impact on SEO. For just like in the previous example, the site designer is making the bots go through a multiple choice question. And more often than not, this will lead to an SEO decrease rather than an increase. Hence, the situation is worse than the previous example.
6) The science of robotics
Only robots can understand one another entirely. Accordingly, the bots and the robot’s commands that exist have a kind of affinity that is hard to break. Take for example Robots.txt, which the vast majority of search bots will follow to a T. And the same can be said for the index attribute, which does the opposite. Either way, robotic commands speak the natural language of the bots. Therefore, you must use them for SEO glory no matter how archaic they may be. For just like meta tags, they are the oldies but goodies of SEO.
7) Google Search Console versus Bing Webmaster Tools
No matter whether you are a big Google or a Bing fan, at the end of the day, you must use both to take SEO to new heights. There are no ifs or buts; no one or the other. Both are too powerful to do a coin toss. Ultimately, they both do a great job of achieving a balancing act when it comes to indexing and deindexing specific parts of your website. So for the best SEO results, apply one and then the other. Only then can you say that you’ve done your job.
Figuring out your website’s indexation issues can be extremely hard and frustrating. You may even have on-site quality issues that Google is penalizing you for. If you need help with this, our SEO experts in Las Vegas at http://phoenixseoconsultants.com/seo/las-vegas-nv can diagnose and fix your issues.
The post SEO: Seven Answers Why Your Website’s Indexation Has Reduced appeared first on The Phoenix SEO Consultants.
from
http://phoenixseoconsultants.com/seo-seven-answers-website-indexation-reduced/