The past couple of years have been crucial for the evolution of video marketing. Video marketing has improved in many ways and it is slowly starting to be presented as the future of content marketing. Its most striking feature is that it has become more like real life, allowing numerous brands to create a unique connection with their target audience.
If you are planning to use the benefits of video marketing to the maximum this year, here is how you’re going to do it.
1. Consistent branding through video
Video marketing is the way to make yourself stand out from the competition, whether it is through colors you use, the tone or music, and it needs to be recognizable and consistent throughout the whole marketing strategy.
Some companies are using the power of video marketing to show their customers what services or products they offer. This is why webinars are quickly becoming dominant when it comes to informing people and creating a brand. It is important to note that in every session that you present, it should be clear who you are and what you stand for. Webinar tools such as ClickMeeting will help you customize your webinar in every possible way, including logo, colors and all other visual elements that will strengthen your brand.
2. Upload YouTube and Facebook videos as frequent as possible
YouTube is the second largest search engine in the world, where more than 1 billion hours are watched on a daily basis. This is why you should upload all of your videos to YouTube. And not just because of that – YouTube is owned by Google, which means the SERPs will include your video results to rank you on the Google pages. So, videos should be dealt with like any other content, where you optimize descriptions and add links to drive traffic to them.
Facebook videos are also quickly becoming a world of their own on the web – over 8 billion videos are viewed every day on this social platform. Its founder, Mark Zuckerberg, claimed back in 2014 that Facebook will be dominated by videos in just a few years, so this is one more reason why your videos should be put on Facebook.
3. Create conversational content
One of the biggest advantages of video marketing is that videos allow you to humanize the whole approach so that the viewers can relate to it. People enjoy watching videos that are of conversational nature, with just a dash of humor in it, and not videos that leave the impression they were made by a machine.
Making people laugh just a bit will create a positive emotional response to your video and helping them associate your videos with pleasant feelings, which also helps to create your brand. As for the fact that the internet is flooded with videos, make sure the humor and approach in your videos are memorable and unique.
4. Make 360 videos.
360 videos are hype these days, a modern addition to the whole video marketing strategy. What it does exactly? Well, people are enabled to have a complete viewing experience, from top to bottom, which means they will feel like they are at the center of it all. To be completely honest, this approach is still in the stage of refining and development, but the potential it offers is enormous, which is why these videos are a part of every effective video marketing campaign. The engagement it will provide to the viewers is incomparable to anything else. Its goal is to encourage people to watch more content while enjoying a first-hand perspective, sitting comfortably in their chairs.
5. Play with virtual reality
The main advantage of virtual reality is that it offers the viewer a complete isolation from the outside world, an engagement free of any distractions. Virtual reality means polarizing the way you promote your messages to the viewers, which is what many brands are trying to do. Throughout the entire buzz around virtual reality, one thing is perfectly clear: it will play a huge role in the way people consume content in the near future. EON Reality is trying to provide companies with just the right tools that will allow them to provide people with immersive experience in virtual reality, so try to be a part of it if possible.
All in all
It has become clear that, while written content will always have an important position in the overall marketing, video marketing will completely change the digital world and it isn’t going anywhere.
Leila Dorari is an entrepreneur, freelance writer and business-improvement enthusiast from Sydney. Currently, she is consulting companies on various effects different marketing solutions can have on their business. In her spare time you can usually find her window shopping.
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