With the digital marketing on its pinnacle in popularity and significance, more and more people are aspiring to become digital marketers. The appeal of this industry is great due to the fact that you can start as a freelancer (even as a part-time freelancer) and, in time, become an esteemed niche expert. In a year or two, you can even start an agency of your own, thus turning into an entrepreneur. Still, this is too far down the line, and before you can even begin to pave your way towards success, you need to know that you have what it takes. With that in mind and without further ado, here are several must-have skills for success in SEO.
1. Communication abilities
Link building is an essential part of SEO, which means that you’ll have to dedicate a lot of your time to networking. You’ll have to collaborate with a significant number of bloggers, each of which has their own personalities, quirks, and requirements. First of all, the way in which you introduce yourself (your outreach game) is pivotal in the first impression that they’ll get of you. Also, if you’re to become a regular contributor (which should always be your aim), you need to build a personal relationship with them, which is not an easy thing to do in a depersonalized digital environment. Lastly, unless you can do it all on your own, you’ll have to work with various experts and freelancers (writers, designers, and analysts). Here, you’ll also need to be quite proficient in conveying a message and interpreting their thoughts, desires, and needs.
2. Analytical skills
When it comes to the SEO analysis, there’s so much you have to do. First of all, once you accept the job, you need to start analyzing the current state of your client. Here, we’re talking about their social media, their backlinks, their design and, most importantly, their keywords. Sure, there are tips and tools that can help you with this; nonetheless, it all comes down to your own power of deduction, critical thinking and your ability to draw a valid conclusion from facts that you are presented with. Other than this, there are some areas where the correlation is strong, yet, it’s nearly impossible to rely on anything other than your intuition. For instance, this is the case when it comes to the relationship between offline marketing strategies and your client’s SEO. In other words, an expert in SEO needs to be an expert data analyst.
If SEO were a video game, it would probably belong to the strategy genre. Nonetheless, while some may see it as a turn-based strategy, it’s actually much closer to a real-time grand strategy. Of course, you often have the privilege of taking your time, yet, there’ll be moments when the time is of the essence. This is just one of the reasons why most veteran SEO professionals are incredible at multi-tasking. Moreover, just being efficient at doing several things at once isn’t enough. You also need to find a way to make this trend as easy and effective as possible. For instance, making a setup with multiple screens is one tech-savvy trend that can help you get there. So, prior to entering this industry, you might want to innovate your hardware arsenal a bit by getting an additional Samsung monitor, or two.
Some of the above-listed tasks may be repetitive at times, yet, not many industries have so much room for adaptability and creativity as SEO. Your ability to customize your content, visuals and outreach will determine the outcome of your SEO campaign. This is why creativity is one of the most important prerequisites for SEO marketers.
Even though SEO can be incredibly creative at times, the truth is that this industry also consists of some incredibly repetitive tasks. Outreach, keyword research, post formatting, on-site optimization, and similar tasks may sometimes feel like doing the same thing over and over again. Sure, this can be said for the majority of industries, jobs and career paths, yet, it’s still something that a lot of people can’t take. Most importantly, if you start out on your own, as a freelancer, you will have to work hard for a low profit until you’re knowledgeable and reputable enough. This is why patience more than deserves its place on this list.
As you can see, while becoming an SEO marketer is something that’s available to everyone, in this day and age, not everyone can find their success in this industry. Nevertheless, those who possess the above-listed five traits stand a great shot at making it in this field.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.