In the age where 8 out of 10 people never read past the headline and even the latter two prefer to skim, making your audience read through your content is incredibly hard. However, what if reading, listening to it or watching it isn’t enough? What if you need them to engage with your content? This is especially problematic on social media where there are tons and tons of content that one encounters every single day. Fortunately, the concept of micro-interactions has made the audience more eager to engage. All of this leaves you with a lot of room for improvement, provided that you look in the right direction. Here are simple tricks that can offer a social media engagement boost for your business.
1. Make your posts visual
The easiest way to grab the attention of your audience is to present them with something visual. This is mostly since the human brain registers visual information 60,000 times faster than a verbal. By the time they start reading your content, they might already have a first impression that will affect how much they actually like it or not. Still, for this to work, you need to pick the right theme, the right images and play with the contrast in a way that will ensure that they receive all of these messages in the correct order.
2. Host a contest
One of the things you need to know about a contest is the fact that it’s not just the value of the reward that draws people in. Sometimes, it’s just a fact that there is a reward or the fact that there are others to compete with. Have you ever wondered why some contests advertise the number of participants? After all, isn’t a high number of contenders synonymous with lower chances of winning? Sure, in a scenario where the focus is on the prize itself. In a scenario where the emphasis is on the contest itself, things are vastly different in character. Sometimes, even something as symbolic as a co-branding prepaid card system will be a more than a suitable reward.
3. Show them their opinion matters
The next thing you can do to make them want to engage in a conversation is to offer them a chance for their voice to be heard. What we mean by this is the idea that you should start a question and ask people for their opinion. The simplest and the most direct way to do this is through polls and surveys. Later on, they can see the results and see how they fare against others. This is, more or less, similar to what we’ve discussed in the previous section. The benefit of this is double-fold, seeing as how this way, you can gain actionable information that you can use to improve your campaign, later on.
4. Add relevant hashtags
Another thing you need to understand is the fact that the way in which people got to your social media page may play a determining role in whether they engage with your brand or not. If a person lands on a piece of content that you’ve shared on accident, they aren’t likely to engage. Why? Well, because they didn’t want to be there in the first place, so why would they bother any further. Therefore, this is also a reason for a high bounce rate. On the other hand, by adding relevant hashtags and, even more importantly, specific and descriptive hashtags, you can indeed achieve a lot.
5. Talk about your topic (in general)
The next thing you need to understand is the fact that there’s a chance that what you want to talk about and what your audience wants to talk about don’t overlap. In that particular scenario, you need to look for middle ground. Of course, if you stick to the first, you’ll lose their attention, yet, if you fail to make a mention of your message, then, what’s the point? So, try to talk about your topic in general. Address the relevant issue and remember, you don’t have to push your product, brand or campaign through every single post that you publish. Doing so every several posts (even once every six posts) can be a great idea.
As for what you have out of all this is increased communication and interaction with your customer base, a limitless market potential, a boost in your website traffic and, of course, much higher sales. Provided that you decide to use a referral system, at one point, this too will be drastically improved through stronger social media engagement.
Dan Radak is a marketing professional with eleven years of experience. He is currently working with a number of companies in the field of digital marketing, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and a regular contributor to Technivorz.
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